import { ok, badRequest, serverError } from "wix-http-functions"; import wixCrmBackend from "wix-crm-backend"; // CRM label keys — must match labels created in Wix CRM dashboard const CRM_LABELS = { base: "custom.lcg-lead", resilience: "custom.lcg-resilience", ai: "custom.lcg-ai-strategy", }; // LinkedIn URL helpers const liCompanyUrl = (slug) => slug ? `https://www.linkedin.com/company/${slug}` : ""; const liPersonUrl = (slug) => slug ? `https://www.linkedin.com/in/${slug}` : ""; // ───────────────────────────────────────────────────────────────────────────── // POST /_functions/lcgLead // // Expected JSON payload from Clay / Zapier: // { // company: string (required) // contactName: string // contactTitle: string // sector: string // size: "Small" | "Mid Cap" | "Large Cap" // hq: string // linkedinUrl: string (full contact profile URL) // liPersonSlug: string (e.g. "firstname-lastname") // liCompanySlug: string (e.g. "company-name") // email: string // phone: string // liSignals: string (comma-separated signal labels) // score: number (0–100) // focus: "resilience" | "ai" | "general" // notes: string // } // ───────────────────────────────────────────────────────────────────────────── export async function post_lcgLead(request) { let body; try { body = await request.body.json(); } catch (e) { return badRequest({ body: JSON.stringify({ error: "Invalid JSON body" }) }); } const { company, contactName, contactTitle, sector, size, hq, liPersonSlug, liCompanySlug, email, phone, liSignals, score, focus, notes } = body; if (!company) { return badRequest({ body: JSON.stringify({ error: "company is required" }) }); } // Build label list for CRM contact const labelKeys = [CRM_LABELS.base]; if (focus === "resilience") labelKeys.push(CRM_LABELS.resilience); if (focus === "ai") labelKeys.push(CRM_LABELS.ai); // Build extended fields const extendedFields = { "custom.lcg-company": company, "custom.lcg-title": contactTitle || "", "custom.lcg-sector": sector || "", "custom.lcg-size": size || "", "custom.lcg-hq": hq || "", "custom.lcg-li-person": liPersonUrl(liPersonSlug), "custom.lcg-li-company": liCompanyUrl(liCompanySlug), "custom.lcg-signals": liSignals || "", "custom.lcg-score": String(score || 0), "custom.lcg-focus": focus || "general", "custom.lcg-notes": notes || "", "custom.lcg-created": new Date().toISOString(), }; try { // Split name into first/last for CRM const nameParts = (contactName || company).trim().split(" "); const firstName = nameParts[0] || company; const lastName = nameParts.slice(1).join(" ") || ""; // Create or update contact in Wix CRM const contactInfo = { name: { first: firstName, last: lastName }, emails: email ? [{ email, tag: "MAIN" }] : [], phones: phone ? [{ phone, tag: "MAIN" }] : [], labelKeys, extendedFields, }; await wixCrmBackend.contacts.createContact(contactInfo); return ok({ body: JSON.stringify({ success: true, message: `Lead created: ${contactName || company}`, company, score: score || 0, }), }); } catch (err) { console.error("LCG CRM error:", err); return serverError({ body: JSON.stringify({ error: "CRM write failed", detail: err.message || String(err), }), }); } }
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Resilience isn’t boring risk management. It’s your strongest competitive advantage.

Most SME owners focus on growth, sales, and new customers.Fair enough. But here’s the hard truth:

If your business can’t withstand a shock,your growth doesn’t matter.


The world is becoming more unstable — not less.

  • Cyberattacks

  • Supply chain disruptions

  • Financial volatility

  • Geopolitics

This doesn’t just hit large enterprises.It hits hardest those who are unprepared.


So what do your stakeholders choose?

👉 The bank chooses the company that survives the next crisis👉 The customer chooses the supplier who can still deliver under pressure👉 The partner chooses the one who doesn’t break when it matters

Resilience = trustTrust = better terms, better customers, better business


The classic SME mistake:

“We’ve got it covered — we’ll handle it if it happens”

No.If you react when it happens, you’re already behind.


Resilient companies do 3 things differently:

  1. They understand their critical vulnerabilities

  2. They have real alternatives (not just plans)

  3. They train their organization — not just write documents


Bottom line:

Resilience isn’t about avoiding crises.It’s about winning when others lose.


Call to action:

If you want to turn resilience into a real competitive advantage,reach out to Leadership Capital Group.

We help SME leaders to:

  • Identify real risks

  • Build strong, tested contingency capabilities

  • Turn resilience into tangible business value


Message, call, or connect — and let’s have a no-obligation conversation about how resilient your business really is.



 
 
 

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